Announcing Our Core Values
August 22, 2017
No, we’re not talking about “The Great American Eclipse of 2017.” We’re talking about something that will have a far greater impact on a number of very important people—our teammates and customers at Performance Aircraft.
We are officially unveiling our company’s Core Values.
While it took us nearly 18 months to nail down, tweak, and “perfect” the language used in our company’s official Core Values, it feels like we have actually had these Core Values in place for years. In fact, the year-and-a-half long process of creating our Core Values was less “determining” and more “discovering.”
We started by asking some WHAT questions:
“What makes us unique?
“What are the values that differentiate us from everyone else?”
And then we discovered that it’s less about WHAT and more about HOW:
“How do we provide the same types of services available from other companies, but do it in a way that better achieves our Mission?
“How do we achieve greater success for our customers?”
“How do we do it DIFFERENT and BETTER?”
We’ve taken the answers and boiled them all down (at long last!) to the following Core Values:
- Do Everything with Integrity.
- Innovate and Improve.
- Provide Knowledge that’s Valuable.
- Apply Truth and Grace.
To those who have known us since the beginning, the first three Core Values may sound reminiscent of our original company slogan from 13 years ago, “Selling aircraft through integrity, innovation and knowledge.” It not surprising that many years later, Performance Aircraft still values the same ideals it was founded upon.
The fourth Core Value is one that was born over time, as the company went from having just one employee and a few customers to having many employees and hundreds of customers. It doesn’t matter who we are communicating with or what message we are sharing, we have learned that truth and grace should go hand in hand for the benefit of everyone.
We invite you to learn more about our official Core Values here, and let us know your thoughts in the comments below!
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